With Millennials and Generation Z members rapidly emerging as the driving force in the global workplace – and job seekers of all ages and demographics increasingly tapping into it – social media needs to be a significant piece of any recruitment strategy pie.
Social media recruiting differs from other methods. It allows a recruiter to connect directly to an active or passive job seeker and engage them through shared passions, ideals, and networks. In your career as a talent acquisition professional, keep these tips in mind to make your life easier and help your company or clients score the best talent on the market.
Build a strong online reputation.
The best candidates are looking for personal, emotional connections with their future employers, giving them something to be passionate about when they search and find you. Organically attract them by portraying your organization in a positive, upbeat light. Be consistent: keep your message on track. And, be open about your mission, values, ethics, and beliefs.
Make good use of video.
Social media users are more likely to engage with video than other forms of content. Human brains process visual information 60,000 times faster than text. You can convey much more in a brief, impactful video with the right mix of non-verbal messaging, body language, verbal tone, and visual cues.
- An additional tip: People love behind-the-scenes footage. Let them take a peek inside the company and experience for themselves, perhaps via a virtual walk-through.
Involve current employees.
The whole point of social media is to extend your reach. Use your existing employee network to get the word out via their own networks. Ask top-performing team members to get involved in your recruiting efforts by sharing company posts.
Join and participate in groups.
This includes LinkedIn – and more. Be actively involved in groups wherever your desired candidates hang out. Be creative in your approach and take it wherever it works best: Facebook, LinkedIn, Twitter, Instagram, TikTok, and/or niche networks like GitHub or StackOverflow for developers and Moz or Warrior Forum for marketers.
Share high-quality content.
Whether you use video, a how-to guide, blog posts, images, infographics, podcasts, or other formats, when you share content, go for relevant, interesting, useful, and entertaining. Know which questions your audience is asking and give them the answers they’re looking for.
Know the value of hashtags.
Like all aspects of your online recruitment strategy, if a hashtag isn’t hitting the right target audience, you run the risk of your message getting lost in all the noise. So, personalize and be inventive with hashtags. Know how many people use them, their geography, and demographic reach.
Take the Next Step in Your Career
Do you want to know more about social media recruiting and other cutting-edge topics to strengthen your job search and enhance your talent acquisition career? The answers are just a click or a call away. Search Wizards focuses exclusively on matching top recruiters with equally awesome opportunities and helping them to excel in all they do. Reach out to us today, so we can tell you more.
