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If the mere idea of accurately predicting what recruiting trends to expect in 2022 makes you break out in hives, you’re not alone. If you’ve been in the business longer than five minutes, you know that it’s never been easy. But given the past two years! Yikes. 

So. Like most of the world, the job market, its occupants, and its industries have been turned upside down and inside out. And while it’s always been about being able to adapt on a dime as situations change, things have never been quite this topsy-turvy before. But if you look for and heed the trends on the horizon, you can be ready to hit the ground running in the new year. 

Here are three of those trends to keep front and center on your radar screen. They’ll be uber important, now more than ever:   

1. Social Recruiting 

When you use social media to meet candidates and develop fruitful relationships with them, you’re way more likely to be on track to convert them into applicants. While traditional recruiting is still alive and well, social recruiting is more effective in generating reach and keeping costs low. You don’t have to pay on a cost-per-click basis for a single applicant, which can add up much too quickly for comfort. Instead, you need to develop a strong social strategy to get your postings in front of the right people and on the right platforms. 

2. Optimizing Your Employer Brand 

Always of key importance, you can expect to see employer brand development reach new heights in 2022. This means taking a deep dive into your company culture and defining what makes it unique and attractive to desired prospects. Tailor all your messages, so they resonate emotionally with desired candidates. Segment your employee value proposition so you can be selective about the kind of candidate you want and who will thrive in your workplace environment. This, in turn, will enable candidates to accurately self-select, as well. 

3. Technology and Automation 

Agility is key in successful recruitment, especially now. It improves key metrics, including time to hire, quality of hire, and cost per hire. So, if you haven’t automated certain talent acquisition processes or implemented AI into your plans, now is the time. Among the most popular and effective tools are automated texting and chatbots. Texting is a highly effective way to engage and communicate with candidates. And with chatbots, you can better qualify them prior to any human interaction.  

Get Prepared for Success in the New Year! 

If you need more information on what to expect as the new year dawns, the Search Wizards team can help when it comes to building the best, most effective talent acquisition team. Which, of course, is the key to building your entire team, despite all the current market craziness. We focus solely on recruiters, we know recruiters, and we are recruiters ourselves. So, let us help make success happen for you in 2022. Read our related posts or contact us today to learn more.