Should social media be in your recruitment marketing wheelhouse? Absolutely. But you already know that, right? People spend an average of two hours and 24 minutes a day on eight different social networks, so yeah, when you want candidates to see your job postings, you’re setting yourself up for failure if you’re not using various social platforms to your advantage.
The question is: Which ones work best as you meet your goal of reaching the right prospects, engaging them, and boosting your employer brand?
And the answer is: There are many, and your smartest approach is probably a combination of several. Here’s a snapshot of eight platforms that can be highly effective when recruiting. Some will be quite obvious. Others, maybe not so much …
LinkedIn is a living database that is continually updated by its users themselves. It remains the leading app for networking and other business connections. It attracts both passive and active candidates as they seek engagement with brands and colleagues.
Facebook is a massive marketplace for job candidates, and it’s free to post in your own feed. An added plus: its search function is very powerful when it comes to information users openly share – including updates on their career status and job searches.
The key to successful recruiting is to go where the talent is – and especially among younger demographics, Instagram is an extremely popular place to be. And since Facebook owns this app as well, you can run your job ads currently on both.
Twitter is another popular platform for potential candidates to research companies and possible openings, as well as hang out socially. Recent research shows that 74 percent of Twitter users search company profiles. And once you create a company profile, you can follow and engage with industry hashtags to further boost your social media tactics.
Not quite as widely known, Quora can be a great platform to use when checking out trending industry topics. Among its users, you may find passive candidates who are answering questions on various topics. You may also want to use Quora to cross reference users with LinkedIn.
If you’re recruiting for IT positions, GitHub is a great place to be. An open-source coding platform where developers showcase their best work, it’s also known as a legendary source for technical candidates. Profiles are available publicly, and the site’s search function allows you to look for coding languages, location, and followers.
- Stack Overflow
Stack Overflow is kind of like Quora for technical topics. It offers a Talent Account where you can post jobs, search candidate profiles, and create a company page. If you’re looking for skilled developers, go here.
Meetup is a social platform where individuals plan get-togethers for both social and professional purposes. It features recruiting and hiring under its vast catalog of topics. You can also browse event participant names to cross reference them.
Do you need more insight or assistance as you flesh out your recruitment strategy, including social media tactics? At Search Wizards, we create best-in-class talent solutions, customized to meet your business needs. Contact us today to learn more.